To me hats or baseball hats to be more specific have been a thing ever since I was little. The style of the hats I wear has changed through out the years, but one thing has stayed the same, I wear hats.
For me it just feels right to started Alien Design, the spin off from Alien Snowbards, with a product that have been part of my life as far as I can remember and with the help of some pics I can remember this since I was a little kid. At that time I didn’t know that one day I will build a snowboards brand and that from Alien Snowboards I will spin off Alien Design with and one of the first products will be a hat.
The hats I had when I was little were promo hats from finnish companies, will try to find a pic with me from when I was little, but the first real baseball hat that I had like forever and grew to be a part of me was a Toronto Blue Jays hat that I got at a childrens summer camp when I was eleven years old. I got the hat from a dude at the camp who was from London, Canada. If I can remember correctly I gave him a t-shirt and I got his hat. I had the hat from that summer all the way to the summer when I turned 17 when it was stolen from me in the streets of Helsinki and then I didn’t have a hat anymore, and for me that was a big thing.
Now many years later it just feels so good that one of the products I make with Alien Design is a baseball hat, and the logo that I use is the logo I drew for Alien Snowboards which was the beginning of a dream that now continues through Alien Design. The first hats color was light blue or turquoise. And now I have 2 more colors, black and red&white. Why I wanted to have blue as the color for the first hats is because it reminds me of my trip to Indonesia and the ocean where I learned to surf and connect with the ocean and made dreams come true.
Even if it’s a product, it’s more then just a hat, it’s an inspiration to people and shows that it is possible to do great things when you believe in yourself.